MM+M’s most recent roundtable discussions with pharma execs focused on navigating the increasingly complex web of channels to reach targeted HCP and patient audiences
For its latest #TrendTalks roundtable on May 14, MM+M gathered a selective group of marketing executives from pharma and biotech companies to probe new ways to connect messaging with the right audiences on growing or emerging platforms.
Moderated by MM+M editor-in-chief Jameson Fleming, the deep-dive conversations focused on timely, connected topics including:
- Overcoming the barriers to aligning data and messaging throughout the healthcare ecosystem, including through the use of AI tools in marketing initiatives
- First-hand insights on the evolving media habits of HCPs, and the closing the gaps in communication
- The effectiveness of advertising via un untapped medium — movie theaters — whose audience is highly engaged and undistracted
- And much more
Download this eBook to read the important insights and takeaways shared by the esteemed group at MM+M’s most recent #TrendTalks event.
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