How behavioral science — fueled by both human and AI analysis — can help healthcare brands design experiences that motivate real-world action, not just engagement
Healthcare brands utilize and produce more data, channels and content to reach audiences than ever before. Yet many customer experiences still fail to change behavior in meaningful ways because they are designed for one-off engagement, not for what influences behavior over time.
This session explores how behavioral science can help marketers uncover the hidden drivers behind customer decisions and how AI can help scale more personalized, behaviorally informed experiences across the customer journey.
From omnichannel engagement to creative development, we’ll discuss how healthcare brands can move beyond intuition and design experiences intentionally built to motivate action, strengthen connection and improve outcomes.
We’ll also explore what healthcare can learn from leading consumer brands and why the future of marketing belongs to teams that understand not just what customers do, but why they do it.
Key takeaways:
- How behavioral science reveals the hidden drivers behind customer decisions
- Why the best healthcare experiences are designed for action, not just engagement
- How AI can scale rich insights and personalization while preserving the human element
- What healthcare marketers can learn from consumer brands about building loyalty and connection
Speakers:
- Anka Gorgiev, PhD, SVP, Group Strategy Director, BGB Group
- Anna Gaudio, SVP, CX Innovator, BGB Group
Offered Free by: BGBx
See All Resources from: BGBx
