Pharma commercial vendor selection still runs on word of mouth. A Harvard MBA student aims to change that with Rx Almanac.

An image from the RxAlmanac homepage

For pharma companies preparing to launch a drug or expand commercial operations, choosing vendors for distribution, pricing, and customer relationship management is a world away from comparing common business software. Buyers of mainstream business software can consult reviews on the software comparison sites G2 and Gartner Peer Insights, along with analyst evaluations such as the Gartner Magic Quadrant and Forrester’s Wave reports. In pharma commercial…