Join us on June 30 at 1:00pm ET
Market shaping is an underutilized tool in healthcare marketing. When markets don’t exist or aren’t favorable for your brand, market shaping strategies can be one of the best ways to win. While most healthcare marketers have experience in one or two types of market shaping, many are unfamiliar with the five types of market shaping and how they can be used.
Each of the five types of market shaping requires a different approach for going to market from evidence to messaging to outreach. Learn which of the five types might be most helpful in your category.
Learning objectives:
- Learn the five types of market shaping
- Determine which type of market shaping is most suitable for your category
- Learn which approaches work best for each type of market shaping
Speaker:
- Jared Usrey, Head of Strategy, VIVO Agency
Offered Free by: VIVO Agency
See All Resources from: VIVO Agency
