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Every media channel counts—but not all deliver at the moments that matter most. The Amplifier: How Point of Care Can Boost Results Across All Channels shows how pharma marketers can strengthen their media mix with Point of Care (POC).
PatientPoint® amplifies TV, digital, social and pharma rep efforts by reinforcing brand messages in trusted clinical environments—right when patients are making treatment decisions. Campaigns that pair traditional media with POC see significant gains in new patients start, with an even greater impact when all channels work together.
For pharma marketers and agencies seeking to maximize engagement and impact, this guide makes the case: Point of Care isn’t just another channel, it’s the amplifier your brand needs to break through, resonate and convert.
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