Beyond Meat and La Vie’s ‘Brandmance’ Leads to New Burger and Joint Campaign in the UK – vegconomist

Beyond Meat and La Vie, two leading plant-based food companies, have announced a new partnership following a playful exchange on social media. The brands, which focus on plant-based meat alternatives, have come together to promote animal welfare and encourage consumers to explore plant-based options through a joint marketing effort.

The collaboration includes the launch of Beyond Meat’s “All…