Why the Patient Portal Is the New Must-Have in Your Media Plan
Patients aren’t just logging in—they’re leaning in.
This eBook reveals why health brand messages perform exceptionally well in the patient portal, and how PatientPoint Precision™ enables 1:1 targeting at scale, powered by consented EHR data.
Inside you’ll learn:
- Why 95% of patients trust portal content and why more patients prefer seeing brand messages here vs. TV and social combined
- What types of content patients value most (educational, condition-specific, affordability, etc.)
- How branded messages in the portal could drive real-world behavior like conversations with providers and increased adherence
Backed by new 2025 research surveying 2,000 U.S. patients, this guide makes a compelling case for shifting more of your media mix to the point of care.
Offered Free by: PatientPoint
See All Resources from: PatientPoint
