Compliant Targeting Ailment-Specific Audiences
The Challenge: Healthcare and pharmaceutical companies face a critical challenge: reaching consumers actively researching specific ailments or treatments while adhering to stringent privacy regulations (such as HIPAA principles for deidentification and evolving state-level consumer health data laws). Mass marketing is inefficient, and non-compliant targeting presents significant legal risk.
Offered Free by: Alesco Data
See All Resources from: Alesco Data
