Which supermarkets are gaining ground with American shoppers?
Exacerbated by sharp increases in food prices, the competition for American grocery shoppers continues to intensify. With Kroger’s proposed merger with Albertsons being shelved by regulators, a long list of supermarket brands continue to battle for share of wallet at both a regional and national level.
YouGov’s US grocery brand rankings 2025 report looks at the state of supermarket shopper consideration, identifying key demographic trends and attitudinal differences that are impacting where Americans choose to buy their groceries.
Drawing on surveys of more than 22,000 Americans, the report provides a breakdown of brand preferences across generation and gender. We also explore which grocery brands are perceived as the best value and best quality among American shoppers.
Access the report now to understand:
- Which grocery brand has gained the most ground over the past year?
- Who is winning with women, men and different generations of American supermarket shoppers?
- Which brands are perceived as offering good value and good quality?
- How does Gen Z shop differently than Millennials, Gen X and Baby Boomers?
- Are women or men more likely to be swayed to make impulse purchases, and how else do their shopping habits differ?
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