Las Cruces, N.M.-based Three Crosses Regional Hospital has grown its physician workforce by making culture the centerpiece of its strategy.
Since the 46-bed private hospital opened in 2020, Chief Medical Officer Muhammad Owais Khan, MD, has leaned on physician experience — and daily visibility with the medical staff — to recruit and retain physicians.
In a state where Dr. Khan described malpractice risk as a persistent barrier to recruitment, his approach is to focus on what he can control day-to-day: whether physicians feel heard, supported and able to practice effectively. Those touchpoints, he suggested, are where trust is…
